Vreo – Improving game monetization and countering ad fraud / adblocking
Even though digital advertising surpassed even TV advertising in volume in 2016 and gaming has become the biggest entertainment market, there are still a lot of problems plaguing the industries. For example, a lot of the advertising budget is lost due to fraud, repetitive ad content or ad blocking. Another big problem is the unfair distribution of the ad revenue, as classical intermediaries take high cuts instead of the revenue reaching the ones fueling the whole industry: the gamers and the game developers.
The attention of gamers is worth a lot of money to brands and advertisers. In-game advertising is on the rise, but currently mainly consists of interruptive ad formats. We are providing an advertising solution by gamers for gamers, which is embedded as part of the surroundings, doesn’t interrupt the gaming experience and also gives financial value back to the gamers themselves. Through registering at our marketplace we can identify and reward gamers while gaming, through our tokens we can also grant voting rights on upcoming features to gamers, enabling gamers to shape the future of gaming.
We provide various services at Vreo: for developers, we provide a plugin that enables the placement of digital billboards and surfaces for ads within software. This enables the placement of ads dynamically and natively embedded within said software (no pop-ups, so no pop-up blockers) and reports back all interaction of the user with the ad. These plugins and their algorithms are used for streaming and exchanging the ads as well as evaluating the exact number (and the quality!) of views and other user specific data. Contrary to other developments our solutions are not bound to specific hardware devices but usable on every platform and make use of blockchain technology. We also provide a marketplace where gamers, game developers and advertisers can find together.
Most games out there have a lot of untapped potential: while a lot of in-game advertising is happening on mobile, it is still “immobile” advertising that interrupts the gaming experience of the user. With our plugins, we provide a solution to embed ads into the surroundings of the game, for example at roadside, on walls of houses or on billboards and TVs, without interrupting the gaming experience. On PC and console there is next to no in-game advertising present, as there was no technology available to do it on a larger scale, a problem our plugin and marketplace solve.
Currently, gamers have no way of participating other than gaining in-game rewards, if any, and get presented with repetitive, non-fitting ads. Customer retention models are on the rise, but still mostly provide no real or monetary benefit to the users.
Use of blockchain technology
There are a lot of problems troubling developers and advertisers, for example transparency and security. Blockchain can solve these problems for both gaming and advertising. All ad data gets gathered and written into a blockchain, where, due to its decentralized nature, it cannot be manipulated, providing a high amount of trust for everyone involved. Combine this with gamer profiles, which are based upon self-determined control, and fraudulent content gets minimized by a lot, as every ad impression is verified and accountable for.
Using tokenization and incentivizing usage of our tokens, we grant both transparency and trust, but also voting rights to the gamers to get them involved in the whole creation process of a game. Developers can thus get feedback from the community regarding features and design questions.
We strongly believe that blockchain technology will be a great solution for advertising and gaming in general, which is why our solutions are always scalable, as we plan to adapt other forms of advertising to our data and billing routine as well.
The Vreo tokens
The Vreo network will make use of a two token structure, enabling store-of-score mechanisms (through the ViewToken or VIT) and a volatile utility token that grants network access, voting rights and additional utilities like elimination of transaction fees (the MeritCoin or MERO).
Who are we?
We started working on solutions to improve the experience of the gaming and VR industry in 2016. Our team consists of professionals and entrepreneurs of all ages, with industry veterans in PR, marketing, sales and coding. We have strong experience in building companies up from scratch and establishing new business models. In addition to our core team, we rely upon our vast network of developers and contacts all around the world, some of which joined our advisory board. For every step we take and every industry we are in contact with, we either have a team member or a well-recognized advisor in their respective field – for the ICO and after.
What lies ahead?
The private sale of our MeritCoins is currently ongoing. The Vreo team has attended and is attending conferences, meetups and trade shows all around the world. To learn more about our project and our roadmap, please visit us at https://ico.vreo.io/ or join our community at https://t.me/vreoio or one of our other channels that are listed on our website.